How To start your own dropshipping store with Shopify

Nowadays there’s so much information and hype on building your own dropshipping store but most of it is not that reliable, that’s why I have decided to write a guide on how to start a profitable dropshipping Shopify store. Hey, I am Adam and I am a full-time internet marketer!

Why Do Dropshipping?

There is a reason why dropshipping is getting a lot of hype nowadays. It’s because it actually works.

A lot of gurus will suggest that you don’t need much initial investment while starting dropshipping but, they are wrong. If you want to do dropshipping the proper way and want to create a functioning long term e-commerce business, you definitely need some money to start. Most of your money will go towards hosting a website, paid to advertise, working with social media influencers, and testing new products.

Why?

Unlike affiliate marketing, dropshipping does require some form of initial money when starting out. Sure, you can start off with less but, you’re relying on your product to be the right one when starting out

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HOW TO START DROPSHIPPING AS A BEGINNER

If you’re a complete beginner to the dropshipping model, make sure you read and follow through the entire guidelines to learn everything about dropshipping

FINDING SUPPLIERSIf you’re doing this for the first time, I recommend you start with Aliexpress. It has a TON of different products and a lot of people are dropshipping from there. However, if you want to know a few different suppliers, here’s a small list of dropshipping suppliers:

RESEARCHING AND FINDING PROFITABLE PRODUCTS

Now comes the part where you will need to start researching and finding profitable products. The kind of products you find ultimately has a huge impact on the success of your business. Before getting into detail, you need to decide whether you want to start a niche or a general store.

NICHE STORE VS GENERAL STORE

Which is the better choice? When you’re starting off, I highly recommend you just start off with a general store.

Why?

The reason for starting a general store is because you can test a wide range of products and check which category works best for you. You can introduce new categories without limiting your reach and engage in in-depth research.

Testing is the name of the game when dropshipping. However, niche stores have way better conversion rates. As a beginner, stick to a generic store and gain knowledge about dropshipping before opening a niche store.

It is also a more affordable choice because you don’t have to spend money on multiple domains and advertising campaigns. Once you have set a strong foot, introduce a niche store as it is a better choice on a long-term basis as it helps you better profits and builds strong brand identity.

Picking A Domain

Things might get a little tricky if you aren’t sure the type of vibe you want to go with for your general dropshipping store. Before you pick a name, jot down the category of products, target audience, and aesthetic goal to come with a simple yet interesting brand name.

It doesn’t have to be fancy but something that easily gains the trust of your store visitor. If it doesn’t, don’t worry too much about it as long as it helps you stand out from the crowd.

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PICKING PRODUCTS

When Picking A Product Keep in Mind, it doesn’t matter what you think will sell or is good. It matters what the buyers think. You need to have the right product in front of the right audience to make a lot of money.

Here are 3 questions you want to ask your self when looking for in a product:

1. Are there passionate people willing to buy this?

You want to sell products which people are passionate about. Whether it’d be a passion for the actual product or a particular niche like hunting or fishing.For example: Selling a giraffe phone case would have passionate people. Because there are people out there who love giraffes

.2. Is there a problem that this product solves?

You want to sell products which solve a problem for your customers. For example: Selling a portable camping lantern would be a problem solver as it comes handy when you are out in the dark

.3. Are these products already selling?

You want to look if these products are already selling or not. If they are already selling, chances are they are already a good product and you will be able to sell it as well.

PRODUCTS TO NOT PICK FOR YOUR STORE

You don’t want to pick products which are:

  • Copyrighted
  • Super Generic Products
  • Low-Profit Items

Copyrighted Products: You definitely don’t want to sell products that are copyrighted. For example, you don’t want to sell fake Rolex or Gucci bags because this could get you into a lot of trouble. There are people out there who got sued and lost a lot of money because they sold products that are copyrighted.

Super Generic Products: People don’t visit Google or Facebook to purchase a simple barbecue sprayer or tongs because they are easily available at their nearest convenience store. They won’t be going on Facebook and be like “Hey, I want to buy some tongs today”. You need to give the users a reason to your store, which means you need products that are unique but can be used on a regular basis.

Low-Profit Items: There’s no problem in selling low-profit items but you won’t make enough money. You will have to sell a lot of them to make ANY significant amount of money. I don’t recommend selling any products where you only make $10 to $15 in profits per piece. The profits will be lower in the beginning and it will take time to break even.

If there are too many people selling the same product, you can’t keep the price too high, so the profits won’t be as high. It should still cover the cost of advertising, hosting, and other expenses and still make that amount in profits.PRICING PRODUCTSPricing your products is very important because you need to make back money from buying the product and cost to cover the ads.

A lot of people will tell you to do the FREE Plus Shipping Method. But, I honestly don’t like that method because it only leaves you with $7 – $10 worth of profit. Chances are if you have run ads before you already know something like this will be way harder to profit from unless it’s from Instagram influencers. When pricing products you want to ask your self how much is this truly worth and how much can you potentially sell this for? And yes you can also test different prices and see which one gets the best results.

When you’re starting out with dropshipping you want to at least profit 25% of the product price that you charge. A good rule I’d say is profit at least $15 – $20 on the minimum and you can go up from there. It also depends on if the product is a high ticket product then the profits might be way higher. Of course the better your store, targetting the more profit you get. Typically 30% – 40% profit of the profit price is considered really good.

CREATING AND SETTING UP YOUR STORE Whether you’re a beginner or a seasoned dropshipper, I highly recommend anyone starting out to start out with Shopify as their platform for creating their eCommerce store.

What is Shopify?

Shopify is an application that allows you to start an online store it is available on both the mobile app and online website. Shopify provides you a variation of tools to customize your online store. If you are planning to start the dropshipping business then

Shopify offers you free and paid I must say start with Shopify. Shopify in integration with Oberlo will create an awesome bundle to set up an online drop shipping store. apps to set up more user experience with an online store. Shopify accepts different payment types.

Shopify helps you to create discount coupons offers with an existing online shop, so you can grab more customers attention. Shopify is available all around the world and easy to access on the internet. What you need is a basic knowledge of computer and internet connections. We will learn all in detail step by step.

Why?

It is one of the best platforms out there to quickly create a store and get it up and running within a matter of minutes. Not only that, Shopify offers tons of apps, themes and customization options for you to start off with. Even one of the biggest stores out there kyliecosmetics.com uses Shopify!

1. You First Need To Sign Up To The Website And Get A Trial. The first thing to do is to go to Shopify and hit “Get Started”.One of the first requirements is to set up the name of your store, so make sure you didn’t leave this for last.

After that, the following questions are related to whether or not you already have a product for sale and your income. You can skip it if it’s not your case. Next up, you’re tasked to give them an address for your business; this can be the address for your office or home. Shopify will show you the backend of your store after that.

2. Then, You Can Start To Add Products To Your Store.

By now, you should be staring right at your dashboard in Shopify. That’s the place where you can design your stuff, adding products, changing the layout, setting up your domain, and some other stuff. The easiest second step is to add your products; designing your Shopify store around already-existing items is easier than creating it from zero. For doing so, my recommendation is Oberlo, for it makes the whole process much simpler.

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How To Use Oberlo.The first step is to click the tab named “Products”, right to the left of your dashboard.

Once you do that, your next click will be “Find products”, which is then followed by “Find products” in the window that shows up. You’re then shown a screen informing you that Oberlo is about to install, so go ahead and hit the “Install app” button down and to the right.

After that’s been done, you should be looking at the Oberlo interface. You can search for different products and suppliers here. Enter the name of a product you have in mind on the search bar above and hit “Search”; this brings up a list with results.

Look around the listings and decide which items you like. Hit “Select products” to visit the page of the item, which lets you see the details regarding shipping as well as the price. You can set its retail price before clicking “Add product”.Back in Shopify, you can edit the description of the product. A good tip is to write it using a mixture between personality and the specifics of the products, like its height and width or something similar.

While you’re doing that, you can also add tags to your product. They work like labels for each item, and you can use them to categorize them easily. For example, a pair of denim pants can be tagged as “Colored” and “Vintage”.

Another possibility you get is to organize different items into a collection. This lets you group products to help your clients discover other items based on their category, style, and other features. You should go ahead and create some to help your users find what they’re searching for.

3. Choose The Theme

Now Shopify allows you to create an online store by uploading the theme, which is free to available in the Shopify theme store. Chose one theme based on the shop and install on Shopify, you are done with the setup of the shop. Shopify Theme This time is to bring the products which you want to sell.

For Your Store. Don’t overlook the style of your store and how it feels. Visitors won’t hang around for long if the experience is boring and forget about orders. Shopify allows themes by clicking “Online Store” to the left in your dashboard. You can pick a free theme here

If you want to start Dropshipping business using AliExpress then use Oberlo and setup all process as explained in the guide. e. Now you would have to buy domain name and link that domain name with the online store and your online e-commerce store is up and live. The user can place an order on store same as another e-commerce website and rest you can fulfill their orders

Rest assured that you can customize all themes with a theme editor.

You can upload your custom logo if the theme has the option to include a header. For all other images for the homepage, feel free to use stock or custom photos; do what’s better for you. Once finished, click “Save”

.4. Then You Can Start Creating The Pages Of Your Store.

Neither Shopify nor potential customers know what’s up with your store, so build pages to inform everyone about it. For a “must have” list of pages, here are some:

  • An “About” page.
  • A Contact page.
  • A page for shipping and returns.
  • A page to know the status of your orders.
  • The Privacy Policy.
  • And of course, Terms Of Service.

You can create pages by clicking the tab named “Pages” under “Online Store” at the dashboard. There, click “Add Page”.Enter the title for the page and its content in the next screen. You can use your SEO skills here and create its meta description and title which will appear in search engines.

After that, click on “Save”. Rinse and repeat for the rest of your pages before going into navigation.

App Store with Shopify

To automate or better user experience, it is mandatory to have the support of different apps. Shopify has more than 1000+ apps available to install. Few of them are free and few are paid.
Check App section on the dashboard, it will navigate to a new window that has all list of available apps you can search for your need. Such as for email marketing MailChimp, to show the scarcity of products Hurrify

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How placed Orders in Shopify fullfils?

While you log in to Shopify dashboard there are an option call Orders, all the placed order by the customer will be listed there. What you have to do is simply fulfill them,

If you are your own seller than simply click to fulfill orders, and your order is fulfilled and you can notify the customer back. Create your shipping details and share them with the customer for future status. Check here the whole process of orders how you can fulfill. The general process is.

  • Customer place order on your website
  • You will get that order in Order History of your dashboard.
  • You will start creating order and once ship that order click to fulfill the order.
  • Share shipping detail with customer wither automated or manually.

6. Then Do The Same With The Shopify Payments.

Being an online store, you should provide your customers with different payment methods so they can choose the option that fits them better. PayPal and credit cards are better for online shopping. The good thing about Shopify is that it supports amazing payment features for you to get paid through the platform. Click the “Settings” tab to the left of the dashboard and then “Payment Providers” to see the list of payment methods you can use.

You should see several options, so feel free to activate those better suited for you and your clients, and provide the details necessary to ensure that your money goes where it should.

7. Choose Your Domain

My recommendation is that you invest in a custom domain. It’s both good for your branding, and it’s easier to memorize than the default URL that Shopify gives you. You can access these settings in the “Online Store” section to the left of your dashboard.

You can buy a new domain on the page aptly called “domains”. You can also connect a domain that already exists or transfers one to Shopify.

What is the Pricing Plan for Shopify?

If you are a new user and sign up the first time then you will get 14 days free trial, which is good enough to set up an online store. Once your trial period is over then you can opt for any of the below-listed plans.


Basic Shopify Plan
– If you are beginner then go for Basic Plan it is good enough to start, which is cost around 29$/Month. The basic required details for an online store is almost available in this package. ‘

Shopify Plan– It will cost around 79$/Month, this is well suit for small established businesses who need much more features like integration with hardware and sort of others.

Advanced Shopify Plan –  The most expensive plan will cost around 299$/Month. Well, suit for big brand business.

DRIVE TRAFFIC TO YOUR DROPSHIPPING STORE

Now that you have set up your entire store and done your niche research, you are ready to move onto the next step,  directing traffic to your Shopify store. There are 2 different types of traffic you can get.

  • Free Traffic
  • Paid Traffic

I highly recommend that you drive paid traffic rather than relying on free traffic to truly start seeing good results and start making more money. It will give your store the much-needed kick and tap in your first few customers. However, you can by all means also use free traffic.

Paid traffic is essentially where you pay someone or some platform for them to send you people (traffic). Paid traffic is by far the easiest and best way to scale any sort of business. Mastering paid traffic is its own unique skill set, and if you don’t know how to advertise properly, you could potentially end up losing money.

The Key To Paid Traffic Is: Getting the RIGHT people to the RIGHT product! Test multiple products to find a range of winning products to host in your store. You can also check the category or products of other dropshipping websites that sell the most and conduct research accordingly. What works for your store might not work for someone else but that depends on the type of advertising and target audience you have in your mind.

WHAT IS A WINNER PRODUCT?

If a particular product starts selling consistently from your ads at a decent profit then consider it a winner. This is why I recommend you start a general store so, you can continuously or repeatedly test products without buying new domains, creating new stores.

The 3 most beginner friendly advertising networks I recommend are Instagram, Facebook, and Google.

INSTAGRAM INFLUENCER MARKETING

Instagram influencer marketing is where you take advantage of different Instagram pages that offer shoutouts. They either say go check out this guy or even put your link saying guys check them out, to help your store get more traffic and sales

.Instagram influencers are perfect if you have a low budget. Why? If you find the right Instagram page/influencer and you pay for a shoutout, you can potentially see INSANELY good results only minutes after they upload the ad.

HOW TO DO INSTAGRAM INFLUENCER MARKETING?

You want to be careful who you decide to do influencer marketing with because nowadays there are a lot of people offering shoutouts which have fake followers and fake engagement.

You want to be careful with this. Here is a step by step way to find proper Instagram influencers:

STEP 1 Finding Influencers

Head over to the Instagram explore page and search for keywords related to your niche. You want to find pages that have more than 30-50k+ followers. That way, you generally expect to get sales after a shoutout if your ad was enticing, the product was good and they have the right audience.

STEP 2 Influencer Research

After you have found Influencers in your niche, you want to research/screen them before purchasing, here are a few things you can do:

Here is a step by step way to find proper Instagram influencers:

STEP 3 Finding Influencers

Head over to the Instagram explore page and search for keywords related to your niche. You want to find pages that have more than 30-50k+ followers. That way, you generally expect to get sales after a shoutout if your ad was enticing, the product was good and they have the right audience.

STEP 4 Influencer Research

After you have found Influencers in your niche, you want to research/screen them before purchasing, here are a few things you can do:

  1. Copy and paste their Instagram username on Socialblade and take note of their follower activity. If it’s not all green and going up showing natural growth, they probably have fake followers.
  2. Check their videos, if they have videos, they will show how many people viewed the video. This is much harder to fake than likes.
  3. Check their comments on all of their posts. Are they getting a lot of engagement? If so, are these only super big pages? If that’s the case, it is best to avoid them because they are using engagement groups to boost their comment sections into making you think they get real comments and real people.
  4. Directly ask them for their engagement stats.

STEP 5 Reaching Out To Influences

your own  dropshipping store Shopify store

Now that you have checked to see if they get real engagement or not, you want to find whether or not they offer shoutouts. A lot of the times they will say “DM for inquiries” in their post. If they haven’t mentioned it, go ahead and send them a message to find out if they are interested in doing a collaboration.

Most of the time they will agree for it and why wouldn’t they, because you will be paying for the promotional activity. A few influencers might ask for a product first because they are highly concerned about the kind of brands they want to promote. If you can send your products, you are looking at a long-lasting and productive professional relationship. Always negotiate with the Instagram influencers to bring your price down.

FACEBOOK ADVERTISING

start your own  dropshipping store Shopify store

Facebook is one of the best advertising platforms as of right now.

Why? The depth of targetting is just insane, you can target location, interests, hobbies, behaviors and much more. With Facebook, I don’t think it’s super easy to use. Learn about Facebook ads before starting to invest in ads, so you know what to expect, the right time to launch a campaign and choose your target audience.

It is still the best place to test advertising campaigns. Facebook advertising is way too big of a topic to even cover in just a single guide. However, I will recommend a course near the bottom which is not only the best dropshipping course out there but, it teaches super advanced techniques for Facebook.

GOOGLE ADVERTISING

As Facebook ads keep getting popular, places like Google Adwords are getting less and less amount of advertising. This is good for you.

Why? Because now google ads are much cheaper since a lot fewer people are using them thanks to Facebook.Google ads are much simpler than Facebook and the traffic from Google is much more buyer oriented because their search intention a lot of the times is to actually buy. Despite being much simpler than Facebook, Google Advertising is also another topic that is just TOO big and broad to cover in a single guide.

ARTICLE MARKETING (GOOGLE SEARCH TRAFFIC)

You can always do on-page SEO for your products and get traffic that way. You can also create blog posts about certain topics to get more traffic and more sales. For example, The Top Best Cat Necklaces 2019You write an article on these long-tailed low competition keywords and try to rank on google to get FREE search intent traffic. 

FACEBOOK GROUP

Facebook groups are one of the best places to engage with your audience and drive traffic to your store. Facebook groups provide a space to communicate about shared interests with others, and you can create a group for anything while you can’t directly advertise to Facebook groups. You can still use them to your advantage to start driving traffic. Find relevant Facebook groups and start posting quality content, engage with other members, and ask for feedback about your products or store.

Once you start building a relationship with other group members, they will organically become free traffic. Also, once you’ve built a stronger reputation, message the group admin to see if you can share a unique discount code with the group. This is the perfect way to bring free quality traffic to your store.

START PINNING ON PINTEREST

The last but probably the best source of free “super-targeted” traffic is Pinterest. In recent years, Pinterest has evolved from a community that likes to share content with a community that likes to shop. Did you know that 90 percent of Pinterest users said that it helps them decide what to buy? To take advantage of this active market, all you have to do is create a Pinterest board and start pinning.

Remember that your pins on Pinterest never expire and that your messages can always appear in searches. I made a guide on how to make money with Pinterest where I teach how to make money from Pinterest using affiliate marketing however, you can apply the same concepts and grow your Pinterest and get traffic that way.

HOW TO GET VISITORS BACK TO YOUR SITE AFTER THEY LEFT! There are going to be people who come to your store, add to cart and proceed to checkout and then they just leave. This might be because they were in a hurry before rethinking their buying decision. You can take advantage of it by setting up the abandoned cart email feature on your Shopify store, where you can use email marketing to boost sales.

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If you are doing paid ads which you should be for dropshipping, even getting back a couple more dollars is a big plus. And this sort of thing is percentage based meaning if you are getting thousands and thousands of sales then you will get A lot more sales from setting up an email responding sequence.

Every e-commerce store out there should get an abandoned cart email. If someone leaves the cart without buying you can email market them reminding them about how they didn’t purchase. You can set this up automatic with the upgraded Shopify plan but, it’s well worth it.

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Deepanshu sharma

HI friends I am Deepanshu Sharma is the person behind COMINGBLOG.COM I share with you some extra personal finance tips and helping you become financially independent,

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